Our company is committed to complying with the responsibilities and requirements of the "Personal Data (Privacy) Ordinance" (hereinafter referred to as the "Ordinance"). All our employees must keep confidential all personal data collected and/or stored and/or used by the company, and are dedicated to proper data protection in accordance with the Ordinance.

In order to comply with the laws of the Hong Kong Special Administrative Region (including the Estate Agents Ordinance and related regulations) for verification of the identities of buyers and sellers, prevention of money laundering, and to enable L & Lam Property Agency Limited (hereinafter “L & Lam”) to conduct sales, provide services, register and manage accounts, we may collect your personal data when you:

• Sign an estate agency agreement authorizing our company as your agent;
• Sign a provisional sale and purchase agreement or tenancy agreement;
• Subscribe for a first-hand property;
• Contact our company for inquiries or complaints;
• Participate in promotions, competitions, or lucky draws organized by our company;
• Use our company's intermediary services;
• Use or browse our company’s website.

We will collect the following personal data from you. If you do not provide such information, our company reserves the right not to provide services to you so as to avoid contravening relevant laws or regulations.

The personal data collected by our company include, but are not limited to, the following:

• Your name in Chinese and English;
• Identification information for verifying your identity, including copies and numbers of identification documents;
• Contact telephone number and/or email address;
• Correspondence or billing address;
• Address of other properties owned by you;
• Records or recordings of your hotline calls to our company;
• Emails or letters sent by you to our company;
• Your account information, such as payment dates and transaction details;
• Your preferences regarding particular properties or services.

Our company will, as far as practicable, verify the information provided through industry-accepted practices and standards, including checking the names and identification numbers of both parties on identification documents.

We will retain personal data for at least five years after collection as required by Hong Kong law. Thereafter, the data will be destroyed unless retention is necessary for compliance with legal or contractual obligations or for investigation and prosecution of crimes. Personal data will only be kept for as long as necessary for the relevant purpose.

Only employees who have a legitimate need to contact you to provide services or who have reasonable work-related needs will have access to your personal data.
We have implemented physical, electronic, and procedural security measures in compliance with personal data protection requirements to ensure your information is safeguarded.

Our company may use and analyze your data for the following purposes (including but not limited to):

• Verifying your identity;
• Handling your inquiries and providing progress or updates related to your requested services;
• Providing and processing services you have used;
• Assisting with service-related inquiries, including investigating and resolving issues affecting service quality, and handling any account inquiries;
• Issuing bills related to your use of our services;
• Responding to your inquiries or complaints about our services;
• Keeping records for reference;
• Promoting or marketing any of L & Lam’s services through direct marketing;
• Assisting in preventing fraud or crimes;
• Tracing or collecting debts (including engaging debt collection agents), and managing credit;
• Contacting you when necessary;
• Disclosures required or permitted by law.

Our company will keep all personal data confidential but may disclose such data to the following parties:

• Property developers (applicable to first-hand property transactions);
• Debt collection agencies;
• Law enforcement agencies, government departments, regulatory authorities, courts, or other organizations as required by law;
• Professional advisers (including lawyers and auditors).

Our company is committed to protecting the information you provide. However, due to the nature of the Internet, absolute security cannot be guaranteed. We do not collect personally identifiable data when you browse our website. We only record your browsing history, which may contain partial information about your email domain or server address and the pages visited. This information is used only for compiling general statistics about website traffic.

When you visit our website, your visit is recorded for analysis of visitor numbers and general usage patterns. Some information will be collected through “cookies,” which are small text files stored automatically on your web browser for future retrieval. These cookies collect anonymous aggregate statistics and do not include personal contact details such as name, address, phone, or email. Most browsers are preset to accept cookies. If you wish to disable or be notified of cookie use, you can adjust your browser settings, though this may prevent access to certain parts of our website.

After collecting your personal data online, we store it in secured databases protected by firewalls and isolated from the Internet. Only properly trained and authorized staff may access this data. Our company will not disclose your personal data to other organizations without your consent (except as stated in this Personal Data Collection Statement).

To provide more information and services, our website may contain links to other (“third-party”) websites. These websites may collect visitors’ personal data (such as names, telephone numbers, and email addresses) when their services are used. They follow their own privacy policies, and our company’s privacy policy does not apply to these third parties.

• Subject to the exemptions under the Ordinance, customers have the right to:
  • Check whether our company holds their personal data and obtain a copy of such data;
  • Request correction of any inaccurate personal data;
  • Ascertain our company’s data policies and practices and be informed of the types of personal data held.
• In accordance with the Ordinance, our company may charge a reasonable fee to process data access requests.
• Requests for data access, correction, or inquiries regarding the types of personal data held should be made in writing and sent by fax or post to:
  Shop 28A, 5/F, Sceneway Plaza, Lam Tin, Kowloon, Hong Kong
  L & Lam Property Agency Limited
  Attn: Personal Data Protection Officer
  Fax: 23473868

Our company intends to use your name, phone number, fax number, email address, and address for promotional purposes related to real estate agency services. However, we will not use your personal data for such purposes without your consent.

If you do not wish to receive direct marketing materials or promotions from us regarding real estate agency and/or the above-mentioned services, or if you do not want your personal data to be disclosed, transferred, or used for such direct marketing purposes, please contact our customer service hotline at 23473888 or email cs@llam.com.hk, or send your request by post or fax to 23473868.
Privacy Policy available at www.llam.com.hk

This privacy policy may be updated from time to time. All revisions will be posted on our website www.llam.com.hk without further notice.